analyzing data while planning an online hotel distribution strategyCan I be completely honest with you?

 

I’m not a fan of OTAs. I’m turned-off by how much money these concentrated companies make by working as middle-men in guests’ booking process.

 

It’s definitely frustrating as a small business owner.

 

That said, there’s no getting around including them in your online hotel distribution strategy. In only a about a decade, they’ve developed massive followings and the revenue to match.

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